Oxylent® Partners with the Vitamin Shoppe® to Support the Critically Important Mission of Vitamin Angels® During the Month of October

///Oxylent® Partners with the Vitamin Shoppe® to Support the Critically Important Mission of Vitamin Angels® During the Month of October

Santa Cruz County, CA (October 08, 2014) — Vitalah®, creators of Oxylent, is participating in a program offered by the Vitamin Shoppe aimed at driving consumer awareness about the importance of Vitamin Angels, a nonprofit organization that connects undernourished children and mothers with critically needed vitamins and minerals. For every box of Oxylent sold at Vitamin Shoppe stores nationwide during the month of October, Vitalah will donate 25 cents to Vitamin Angels.

According to Lisa Lent, CEO and Founder of Vitalah, “Every 25 cents donated to Vitamin Angels gives one child potentially lifesaving doses of vitamin A for a year. Twice-yearly doses of vitamin A can alleviate Vitamin A deficiency (VAD) in children under 5 who are at risk.” An estimated 190 million children under 5 do not get the vitamin A they need. Vitamin A deficiency is a major underlying cause of child mortality, however twice-yearly supplementation can reduce overall child mortality for at-risk children 6-59 months by about 24%. Adds Lisa, “We are inspired by the work that Vitamin Angels does because it changes the lives of so many families globally.”

About The Vitamin Shoppe

At the Vitamin Shoppe, every body matters™ is much more than just a tagline – it’s our mantra as we are dedicated to making the world a healthier place, one life at a time. Many consumers are surprised to discover that the Vitamin Shoppe offers so much more than just vitamins. As one of America’s leading health and wellness brands we carry more than 20,000 products to choose from, including vitamins, minerals, herbs, sports nutrition, homeopathic remedies, green living, beauty aids and more. Most importantly, we are committed to quality, knowledge and safety so you can always have trust in the products we sell. The Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plntTM, ProBioCareTM and Next StepTM brands.  No matter where you may be on your wellness journey, come visit us at one of our more than 650 Vitamin Shoppe stores across the country or online at VitaminShoppe.com – where every body matters.

About Vitamin Angels

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2014, Vitamin Angels is working to reach 40 million children in about 45 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received seven consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.

About Vitalah

Vitalah was founded by Lisa Lent as an “invitation to health” born from her passion to create the ultimate supplement for everyday life. Her product, Oxylent, is an effervescent multivitamin drink containing a unique blend of essential nutrients that enable the body to function at peak levels. Oxylent, Prenatal Oxylent and Children’s Oxylent are available at health food stores nationwide and online. Purchasing Oxylent products supports Vitamin Angels—a global non-profit organization that provides under-nourished children with nutritional supplements.  Visitwww.oxylent.com, or call 877.OXYLENT (877.699.5368).  Find Oxylent on Facebook at www.facebook.com/oxylent, on Twitter at @oxylent and on Instagram at drinkoxylentbreathelife.