New Statistics About Supplements

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New Statistics About SupplementsMarch is National Nutrition Month—a perfect time to learn the latest facts about supplements, which many of us take to ensure we’re getting the nutrition we need.

Every year, The Council for Responsible Nutrition (CRN) conducts a survey of U.S. adults about dietary supplements—asking questions like who takes them, what are they taking, why, and more.

This year’s results are in, and here’s what they discovered.

  • More than two-thirds of U.S. adults (68%) take dietary supplements.
  • 75% of adults age 55+ take supplements.
  • The most popular supplement is a multivitamin—“an affordable insurance policy for good health”—with 52% of U.S. adults reporting taking a multivitamin.
  • 53% of people described themselves as a “regular user,” 12% as an “occasional user,” and 4% as a “seasonal user.”
  • Top reasons for taking supplements? “Overall health and wellness benefits” (54%), followed by “fill in nutrient gaps in my diet” (36%).
  • Supplement users are more likely to exercise regularly, visit their doctor regularly, and try to eat a balanced diet.
  • Consumer confidence is high—85% of people surveyed are confident in the safety, quality, and effectiveness of dietary supplements!

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All data comes from The 2013 CRN Consumer Survey on Dietary Supplements and was conducted August 12-15, 2013 by Ipsos Public Affairs and funded by CRN. For more information, visit